When investing in new floors, it's important to invest in a name you can trust. That's why Discount Flooring is proud to recommend the Colonial Mills, Inc. Ventura of floors made with elegant and durable area rug flooring. Express your personal style with a flooring brand you can trust. Your floors set the tone of your home, so invest in quality Colonial Mills, Inc. Floors from the Ventura line. Flooring expert Jim recommends the Ventura line of flooring and offers the utmost in customer service to answer all your flooring questions.